One day back in the mid-80s, I was sitting at my desk at one of the Big 8 (or was it 6) audit/consulting firms when my boss walked in. He looked at my desk and saw that I was drawing a diagram (we didn’t have much in the way of graphics capabilities in those days). He asked me what it was. I explained that I thought a diagram would help our client (Bob) understand the work we were doing.
“How long have you been working on that?”
“About an hour”
“When will you be done?”
“Maybe 15 minutes”
“OK, when you’re done, fax it to Bob and ask him for $280”
“That’s how much it cost him for you to draw that. That’s assuming that what I’m looking at is the presentation copy. Or were you going to ask the people in the report department to make that pretty? In that case, ask Bob for more money”
The picture vs. the thousand words thing wasn’t going to work. My diagram was worth 50 or 60 words at best. My boss was adamant that we spend our client’s money as if it were our own. I’ve never forgotten that lesson. I’ve shared that story with almost everyone who has ever worked for me. The wisdom in that story is one of several pillars supporting the notion that “just because you can do something, doesn’t mean that you should do something.”
Since we decided to use SharePoint for content management in 2006, our goal had always been to expand SharePoint into the other areas where we could “make it work.” Our logic was simple – the more people used SharePoint, the more familiar they would be with its features. It was a good theory but expanding SharePoint requires effort if you want to maintain a quality user experience
Last year we decided to abandon our dreams of extending SharePoint via the Internet to work with our various business partners. We decided to reel our expectations for SharePoint back into the services that it provides out-of-the-box pretty – back into the SharePoint comfort zone. One of the things that SharePoint doesn’t do well is surveys, and although we have experience making the results of a SharePoint survey look good, a process that takes many hours, we don’t have the ability to make the survey itself look good…can you say WuFoo?
WuFoo gave us the opposite challenge that SharePoint does. We get a nice customer experience out of the box, but we don’t have the flexibility of wiring up some pretty Data View Web Parts to digest the results.
Here are a few things we were able to easily do with WuFoo that we couldn’t ever figure out with SharePoint:
- Insert text comments into the survey to explain the upcoming questions
- Add instructions to help people understand how to answer the questions (without making the question 10 miles long).
- Make the survey pretty
- Change the default text when it didn’t make sense
- Exit the survey without completing required fields based on certain answers (without branching)
We had looked at online surveys before, but the price point that we needed to buy at, in order to get the features we needed, was too high. Also, there were a couple of features that we could make work in SharePoint that didn’t work with the online surveys. Fortunately, products evolve and WuFoo now offers all the features we need at a price that we would be silly to ignore.
By using WuFoo, we can give our customers a great user experience, and the woman in our office who is building the survey has figured out how to configure the web-based reports to give us all the information we need to manage the event. And, they look pretty good. Our coworker who is in charge of the event has already said that he thinks this year’s survey is the best that he has seen. You see, he’s the one who has to deal with the customers who fill out the survey.
WuFoo isn’t free. Well, it can be free, but the free version won’t do all the things we need. But, an employee’s time isn’t free either. When you do the math that my old boss taught me, WuFoo is, as he used to say, “A bargain at twice the price.”