In 2013, Peggy Winton introduced me for my presentation at the AIIM Conference by saying “Dan once said that he didn’t like the department name Information Services but recently he has come to embrace it.” I’ve shared that comment a number of times, mainly because it’s true.
I’m not sure when “IT” took over the terminology, but for the longest time, I wanted to be part of the IT-hype. Keep in mind; I’ve been doing this long enough to remember my department being called Data Processing. Information Services seemed so bland, so boring, as if it were on the edge of the technology. I came very close to asking my boss to change our department’s name before I realized that – it isn’t about the technology.
This past week, I chaired a meeting of our newly formed Communications Working Group. We were talking about curating content in advance of a somewhat formal launch of our long neglected Facebook page and a subsequent re-launch of our long-standing but tired website. Yeah, I didn’t provide the links for a reason.
We don’t drive income from either of those digital venues. They are both information only kind of sites. Still, they are important. The people who visit those sites appreciate the content that they find there, well at least the website. Revamping them will take time. It will take work. We’re going to spend a little money. We are going to make them better so that they better serve the people who visit them. As I was explaining our plans to my boss, he quipped: “It’s all part of Information Services.” He’s right of course and I’m glad I never asked to change that name.
Technology has changed since I began my career over 35 years ago, but technology has never really been the main attraction. All the time I sat there, concerned that I was missing out on the glory, I was missing the main event playing out right under my nose. Technology has changed – information has expanded.
When I began this journey, information was gleaned from assemblages of data. People were hardly telling us anything, it was the numbers that did the talking. Today, we are using technology to tame the volume and velocity of information streaming in from myriad sources. Over the years, information gained color, dimension, sound and action. Information used to arrive in our physical inbox (I still have one) and if we weren’t proximate to that inbox, we didn’t have the information. I can remember people calling me (because I am often one of the first people in the office) to ask me to find some file or binder and retrieve a salient bit of information for them. Information Services indeed.
On Monday, we will begin our curating process. We will use a library on SharePoint to store bits of information, links to information and ideas about the types of information we might share. The people in that Communications Working Group will check various boxes indicating their support or concern for sharing those artifacts to different constituents. The audiences range from small groups of key players whom we will target via email, to broad segments of the unidentified public at the end of a Twitter timeline. It’s all information.
The fact that we will be using SharePoint to support the categorization effort is a non-story, a back-story – it’s the technology story and it’s unimportant. A library, a few metadata columns, a series of alerts and maybe a few minutes of my admin’s time to make the library email-enabled and we’re done.
I can look back in this blog and find entries where that was the story that I was proud to tell. Technology is like that, it has the shiny-new-toy appeal that information never has had. But the shine wears off or a newer toy arrives or the toy breaks or you find that you can’t play with it everywhere you go. The notion that information surrounds us is truer today than at any time during my life. I manage information services within our small organization and I am proud of that.