About 5 years ago we launched a project to give our customers access to certain key documents via an Internet-facing SharePoint site. We worked with a small group of beta users as we developed the site(s) and I gave a short presentation at our Policyholder Meeting later that year. The following year I conducted a training class at our Policyholder Meeting. For the past three years I have offered to meet, one-on-one with our customers to walk them through their specific site. These have been great meetings, but suffice it to say, they are different than giving a presentation, or conducting a class.
When we develop solutions on SharePoint internally, we have our coworkers to bounce ideas off of to help us perfect the design and to test the solutions with us. When we develop for our customers, we have to get it right without a lot of input, without the collaboration features of Lync and sometimes, without the benefit of their having an understanding of SharePoint. An interesting twist this year was the fact that every member of the original beta group is now retired.
I met with about 10 different people. Some were new to their role, taking the place of those retirees and some were relative old-timers. As I walked them through the features of the Policyholder Portal (yeah, I know…portal… well, it’s what we called it 5 years ago, so) they were generally impressed. My goal was to come away from these meetings with three things: happy customers, food for thought and happy customers. I put that in twice because I want them to be happy and my boss wants them to be happy. I also tried to pay attention to their general reaction, particularly the people who were seeing our site and perhaps SharePoint for the first time. I’ll save the specific enhancements I agreed to have my team make for later posts, but let me share the general observations.
Content – We have generally focused our development effort on improving the quality of the content available to our customers. This seems to have been the right play. They were impressed by the fact that they can directly access information that they used to have to ask for. Not that we were ever unresponsive in handling those requests, but the difference between the time it takes to send and receive a response to an email and immediate access is huge. Also, new people don’t always know what to ask for. If you don’t know what content is available, asking for it will consume several email cycles – browsing a site lets you figure it out on your own and that seems to be a very important benefit. In addition, two of our customers expressed an interest in working toward the goal of getting content out of email altogether.
Food for thought – add some guidance to the site to help people know what content is available and how to get to it.
Security – “How are you protecting my information?” That’s a question I was asked several times, and that’s a question that I am asking vendors in my supply chain. After months and months of watching leaks, breaches and spying being rolled out on the news, people are concerned about who has access to information about them. I explained what we do to protect their content, and I explained what we plan to do to improve that next year. They were happy to hear that this has always been a concern of ours and they were happier to hear that we aren’t resting on a five-year-old solution. When I explained that our plan for next year involves moving to SharePoint 365, they were less happy. Regardless of how secure a cloud-based solution is, it involves incorporating more people in that supply chain, and these days, nobody is happy with that thought.
Food for thought – Make sure the SharePoint 365 host we choose understands that security and confidentiality are
Process – One of the things people seemed to appreciate most was our effort to automate the transfer of content from our internal business process to the Internet-facing site. Automated processes insure that current content will be available in a timely manner. It’s not that our customers don’t trust our staff to do that job, but they like the idea that the process is on rails, so to speak.
Food for thought – Make sure that we can extend that process into SharePoint 365.
I wish I could have beamed a few people from Microsoft into these meetings. I wish I could put them face-to-face with my customers so they could see how important it is for SharePoint to grow in terms of those fundamental capabilities that caused us to buy it in 2006. Marching forward into “new ways of working” is important, but not if it comes at the expense of content, security, and process capabilities or improvements in those critical areas.